November 2005, Springhouse PA -- "Cool it is!"
visitors to SmartFresh booth number 217 at the Produce Marketing Association's
Fresh Summit gathering are likely to say this year. But while the innovative
show display will have the feel of a Star Wars intergalactic communication,
it's the future of fresh produce on earth that is the real message.
AgroFresh, maker of SmartFresh, the breakthrough technology that maintains
the freshness, flavor and appearance of fresh produce so consumers can
enjoy better tasting, high quality produce all year long, has commissioned
a custom image hologram for its 2005 exhibit. Lifelike 3-dimensional
pictures of the positive impact SmartFresh has on fresh fruits and vegetables,
made with lasers, will bring a compelling story to convention goers
– up close and personal.
The large format three-dimensional imaging technique is
particularly effective for telling the SmartFresh success story. A breakthrough
in fruit storage and shipping technology, over 23 countries around the
globe now recognize SmartFresh as an effective produce quality system.
In addition to expanding worldwide, AgroFresh is also moving into new
produce segments with SmartFresh. First introduced to extend the just-picked
crunch, juiciness and tastiness of apples, the company's flagship product
is rapidly expanding beyond apples to other crops and is already seeing
excellent results with melons, bananas and tomatoes.
The hologram creates a virtual produce stand with everything
your eyes see in real life -- depth, size, shape, texture, and relative
position – from many points of view. Having all these dimensions,
the fruits and vegetables featured looks so real that you are tempted
to reach out and take a bite.
AgroFresh Vice President of the America's Raphael Crawford
believes the hologram will attract show-goers who have not yet discovered
SmartFresh as a quality management tool. "Because SmartFresh safely
puts the ripening process “on hold” – by managing
internal and external ethylene sources – our product is a truly
unique and beneficial management tool," says Crawford. “We’re
a young and growing company and still need to get the word out. Creating
buzz to draw traffic to the booth is a big piece of the puzzle.”
Large scale studies show that SmartFresh is the most effective
and efficient approach to maintaining the quality of fresh produce over
time. A few of the many benefits received by growers, packers and shippers
using SmartFresh are reduced shrink, inventory management flexibility,
cost savings and increased pack out yields as well as providing a buffer
against breaks in the cold chain during distribution. For retailers,
SmartFresh quality fruits and vegetables offer consumers a better eating
experience so they’ll come back for more time and time again.
Robin Sprague, global communications manager for AgroFresh,
echoes Crawford's take on the holographic display. "As a company,
we're on a mission to increase worldwide consumption of fruits and vegetables,"
Sprague said. "Anything we can do to bring our message to life
is another step closer to realizing our goal." Crawford and Sprague
say PMA is a critical show for AgroFresh because of its global fresh
produce focus. "Because SmartFresh use is a growing trend, and
because PMA is where the industry gathers to learn about new products
and technologies, it's a huge opportunity for us to educate attendees
about SmartFresh" says Sprague. "This plays right into our
vision because by working with the industry to improve the quality and
availability of fresh produce, the consumer gets a better product and
per capita consumption will increase."
AgroFresh, maker of SmartFresh is a trusted and rapidly
expanding company dedicated to providing consumers around the world
with the freshest and best tasting fruits and vegetables available.
AgroFresh partners with its valued customers to help improve the overall
quality of fresh produce, increase profit and sales, reduce costs and
shrink, providing new opportunities for dynamic growth.
