AgroFresh Inc.' patented SmartFresh technology is an innovative
quality system used by growers and packer-shippers to help
maintain the freshness and quality of produce, so more
consumers can consistently enjoy high-quality fresh fruits
and vegetables.
The SmartFresh Quality System is a "freshness protection
system” that guards against the natural elements that
cause produce to over-ripen and lose quality. Fruits and
vegetables produce a natural ripener, called ethylene, which
eventually causes them to soften and over-ripen. The SmartFresh
Quality System protects fruits and vegetables from ethylene,
so freshness and quality are maintained longer.
The SmartFresh Quality System has been shown to be highly
effective in mantaining the just-picked quality of a number
of produce items, proven by its ability to maintain key
indicators of freshness. Currently, the SmartFresh Quality
System is
used commercially with:
• Apples - Apples stay crispy,
crunchy, and juicy and maintain their just-picked firmness
for longer.
•
Melons - Growers can harvest fully mature melons with great
color and fewer sunken and discolored areas (SDAs).
•
Bananas - Bananas maintain their beautiful yellow color
and delectable sweet flavor longer, so retailers can consistently
offer the kind of bananas that are always in demand --
and consumers can enjoy them longer at home without browning.
•
Tomatoes - Tomatoes keep their distinct vine-ripened flavor,
color and desirable firmness for longer periods of time
than non-SmartFresh quality tomatoes, so consumers can
enjoy tastier, plump, red tomatoes.
•
Kiwifruit - Kiwifruit maintain their desired firmness and
characteristic flavor and appearance so consumers can enjoy
them longer without softening or flavor loss.
•
Plums – Plums maintain their firmness and freshness
during and after storage.
•
Persimmons – Usually sensitive and
easily softening, SmartFresh quality persimmons maintain
their quality during
transport and their shelf life.
Consumers benefit by being able to enjoy and rely on the
just-picked quality of fresh fruits and vegetables. This
means consumers have greater access to consistently high-quality
produce, leading to increased consumption for good health.
The SmartFresh Quality System helps growers and packer-shippers
to maintain the superior quality they work hard to provide
through growing, packing and shipping. Maintaining this
superior quality from the fields and orchards through
the supply chain
to retailers and consumers is a big challenge. The SmartFresh
Quality System makes it possible to maintain just-picked
quality while providing producers with the additional benefits
of increased operational flexibility, reduced costs and
new opportunities to grow their business.
SmartFresh technology is introduced while fresh produce
is in storage, awaiting shipment to market -- and often
right
after harvest. A small amount of SmartFresh technology
is dispersed in the air of the store rooms, and then
it quickly
disappears. It only takes 24 hours to lock in the freshness
and quality of an entire room full of fresh fruits and
vegetables.
The SmartFresh Quality System is completely safe. SmartFresh
technology has been rigorously and extensively reviewed
by scientists, independent experts and government agencies
in
over 26 countries around the world. It has been found
without exception to be safe for consumers, workers
and the environment.
In research done in both the United States and Europe,
three out of four consumers said they preferred SmartFresh
quality
apples over non-SmartFresh quality apples. Consumer
taste tests have proven time and again that consumers
prefer
SmartFresh quality produce because of its just-picked
taste, texture
and overall eating experience.
The science behind this important enhancement for
the produce industry was discovered by respected
researchers
at North
Carolina State University, a leading American university
for agricultural studies, where they studied the
natural ripening process of apples in the 1990s.
AgroFresh
acquired the technology in the late 1990s, refined
it, and developed
highly beneficial commercial applications for the
produce industry.
The SmartFresh Quality System is sold to commercial
fruit and vegetable producers, packer-shippers
and retailers.
It has been approved for use in every country
in which AgroFresh
has sought to make it available for sale, currently
totaling more than 26. As worldwide demand for
the SmartFresh
Quality System continues to grow, the company
will continue to
seek additional registrations. Currently AgroFresh
conducts business
with approved registrations in Argentina, Australia,
Austria, Belgium, Brazil, Canada, Chile, China,
Costa Rica, the
European Union, France, Germany, Guatemala, Ireland,
Israel, Italy,
Mexico, The Netherlands, New Zealand, Nicaragua,
South Africa, Spain, Switzerland, Turkey, United
Kingdom
and the United
States.
back to
top
To speak with a AgroFresh representative, contact
us now.
|
